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Next Big Thing?

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It's on the cards that smartphones are evolving as time goes by. Besides enhancement in CPU, GPU, ROM, RAM and camera performance from year to year, manufacturers sometimes add special features to make their phones stand out. E.g. 2016 is the dual-camera year, 2017 marks the start of thin bezels (high screen-to-body ratio). So, what will be the next innovative technologies?





(1) On screen fingerprint (95%)iPhone 5s can be considered the father of fingerprint sensor as android manufacturers all follow the footstep. Till now, very cheap budget phones like Moto E4, Xiaomi Redmi 4 are all equipped with fingerprint sensors.
So, the next big thing is probably an on-screen fingerprint reader because this can save a lot of space. Nowadays, there are three main fingerprint sensor positions, namely front (e.g. iPhone, HTC, Samsung, Moto, Huawei), rear (Samsung S8, Google, LG) and side (Sony). No matter which position, the sensor is very explicit. That's why on-screen fingerprint sensor is…

Help This Company?

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Help This Company?





HTC was the first manufacturer to launch a smartphone with Android system in September 2008 and had a long history of cooperating with Google, including the production of the first Nexus (2010) and first Google Pixel (2016) device. Although it was once the direct competitor of Apple, Nokia and Samsung back in 2011 (15% of market share worldwide as of 2011), HTC has been experiencing enormous ups and downs in the smartphone market.



HTC does not own any hardware technologies of a phone (e.g. CPU, ROM, RAM, display etc). On the other hand, competitors have lots of advantages in this. Samsung has its own production line of AMOLED displays, RAM, SoC (System on a chip) and camera sensors. Huawei and Xiaomi produce their own SoC. Sony monopolizes the camera sensor market etc. Without any specific technologies and having a lack of innovation in recent years, HTC solely depends on purchasing hardware from other manufacturers to make their phones, which results in heavy critic…

The emergence of Xiaomi and its way forward?

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Unlike Samsung and Apple, Xiaomi does not have a well-established reputation and long history, nor any groundbreaking technologies to offer. Yet, this company totally changes the way the current smartphone market works. The most notable significance is the change in the budget smartphone sector (~US$100-250) brought by one of the production lines of Xiaomi -- Redmi series. From 2013 to 2016, the accumulated volume of sales of Redmi series surpassed 1.1 billion units, and Xiaomi even claims the Redmi series to be the "phone of the nationals". And this claim is somehow proper in some sense.

~Let's take a look at a basic SWOT analysis of Xiaomi so you can better understand this company~
SWOT Analysis:Strength:
- very well-known brand in Asia
- very famous for the high value for money yet acceptable build quality
- online platform is mature, most of its sales are done online without the need of a physical store
- diversification of risks by launching a very wide variety of other …